India has a rich cultural heritage with each region having it's own unique products, patterns and colours. And it is the artisans who keep the artforms alive with generational knowledge and skill. However, with growing demand for more industrialized products that are cheaper and trendy, many of the artisans have lost their livelihoods in the process.

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We believe that in a world that has increasingly become mono-culture, conservation of local cultural artforms is the way forward for safeguarding artisan livelihoods and keeping the folklore and the art alive. We engage with a select few artisans and communities to make this possible by ensuring fair prices, facilitating partnerships, creating awareness and sharing market driven feedback on products and designs. Facilitating credit linkages and conducting capacity building activities, are some of the other activities that we hope to embark on in the near future.

 

Join us in our journey as we strive to make India's handicrafts much loved and appreciated among all.